Newsletter 2/9/24

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February 9, 2024Our weekly(ish) newsletter for caregivers, including resources for parenting with tech and updates on Betweened (iOS and Android), where we’re building family-friendly media.

Super (Advertising) Sunday

The Super Bowl for American football includes around 60 minutes of the most anticipated advertising of the year, which also means it’s a great informal learning opportunity. I watched waaaaaay too many ads this week prepping a set of questions you can use with your kids.

Personally, it reminded me of the range of emotions ads can successfully provoke. I laughed, I cried…

Whether you’re watching this Sunday or any other time you encounter ads, try these questions, like who is the target audience and what emotion do you feel? My favorite ad of the week is Budweiser Puppy Love from 2014!

What I’m reading this week…

• Highlights for Children and Google have released a special magazine issue focused on being safe online -- Be Internet Awesome 

• Life’s Clues: Creator of Blue’s Clues and Daniel Tiger’s Neighborhood Angela Santomero’s new book. She’s a long time friend and collaborator.

• The Mediatrician’s Guide by Michael Rich. If you’ve ever read guidance on screen time, you’ve come across Michael’s work.  

Parent Resources Thoughts

It’s critical to me that Betweened shares and creates resources for parents that are impactful and easy to integrate into daily life. We’re piloting a workshop to help address common questions. If you’d like to join an upcoming session and provide feedback, please reply for more info!

Thank you for being an integral part of our community. We’re available on iOS and Android. Send your feedback. Tell your friends. And have a great week!Blue skies,CarlaCEO & Founder

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