April Fools Favorites

April Fools Redux

Sadly April Fools’ Day has come and gone. Some of my favorites from this year and past

• LEGO's "Find My Brick"

• Amazon's "Petlexa" 

• Duolingo's "Duolingo Push" 

• Burger King Chocolate Whopper

• McDonald’s McPickle Burger

• Dole’s Banana Sleeping Bag

• Lee Kum Kee’s Sriracha Toothpaste

• Hidden Valley Ranch Flavored Smarties

Share one (or more) with your kids (or your fav!) and discuss

1. How does the prank relate to the brand’s usual products or image?

2. What’s the goal? For fun or is there a deeper strategy?

3. What campaign would you design for your favorite product?

What we’re watching — Physical: 100

My daughter and I started watching Physical: 100 on Netflix, in which 100 incredibly fit humans compete in a series of challenges until only one remains. This or other competition series can prompt questions like

• Which physical challenges do you think you would excel at?

• What strategies do you think are important for succeeding in these physical challenges?

• How do you think the contestants are feeling before each challenge?

• How do you think the contestants are supporting each other during the challenges?

• These athletes are in top physical shape. How important is their mental preparedness?

How you watch together helps balance how much you and your kids watch.